Greenwashing is not real, unlike these plants.True sustainability does not involve greenwashing

Watch out for Greenwashing – get real about a low energy low carbon future!

Why do we believe what manufacturers say?

Sometimes it’s easier to accept someone’s word for it, especially when we want to feel good about the products we buy.

Therefore, f you tell me it’s green, I will accept that it’s green.

And if you label your product as eco, I will surely believe that it’s eco.

But it’s not useful to believe these sorts of claims all the time.  If we really want to make a difference with what we buy, we can and should all do our homework.

Ask yourself next time you reach for that “green” product on the shelf, or use that eco-soap in that “eco-resort”.

What are the manufacturers really saying?  Are their claims true?  What science is behind it?

And in terms of your responsibility as a consumer, you can ask yourself: Am I really contributing to a better world by using this product?  Or do I just feel better because of the label?

This applies to anything we purchase or invest in, whether pens or buildings.

What does Greenwashing mean?

According to the Oxford Dictionary online, “Greenwashing” means “Disinformation disseminated by an organization so as to present an environmentally responsible public image.

‘while they can be useful, these sorts of standards are sometimes used quite cynically—as corporate greenwash’”.

This is based on the term “whitewash”, as in “A deliberate attempt to conceal unpleasant or incriminating facts about a person or organization in order to protect their reputation.

‘the opposition called the report ‘a whitewash’’”.
The term Greenwashing has arisen because the Corporate World now wants to present itself as environmentally sustainable, not just when it is selling particular products which are claimed to be sustainable, but generally.
This means that claims of sustainability can be misleading, and ought not to be trusted.

For these reasons, it’s worth checking our facts, and drilling down into the basis for any such claims on products we may wish to buy.  In many cases, those claims are simply not real.

See more analysis in this article:

Beware of “Greenwashing” Buzz Words like Net Zero and Carbon Offset.

Superpod® is a new approach to life and living

If you want to change the way you design, purchase and live in buildings, we can help you. If you want comfort and health instead of mould, drafts, high power bills, being too hot and too cold, we can help. If you want your building to be really sustainable, rather than just tacking on a few solar panels, we can help.

More about Superpod®